W4 - A Primer on Analytics in Higher Education
Higher education institutions are collecting more data than ever, yet most of this information is used to satisfy compliance reporting, rather than to address strategic questions (Bichsel, 2012). Analytics is becoming a hot topic in higher education as more institutions are demonstrating that analytics can tangibly improve institutional effectiveness in strategic areas like student success, cost and productivity, and finances. Success stories abound, and many higher education leaders are wondering how they can enhance decision-making by using analytics. The purpose of this workshop is to teach higher education professionals how to effectively develop and implement successful analytics projects at their institution. The workshop begins by focusing on what analytics is and what distinguishes it from more traditional forms of institutional analysis and reporting. This is followed by a review of several noteworthy examples of successful analytics across a range of diverse institutions. The workshop culminates by showcasing three “early wins” to help the audience develop their own analytics projects: analytics emphasizing prediction; analytics used for performance benchmarking; and data visualization tools as a form of analytics.
is the Associate Director of Institutional Effectiveness at the University of Hawaii - West Oahu, where he is responsible for assessment and institutional research functions. Mr. Stanley has served in institutional research positions at four-year institutions and community colleges. He has published institutional research articles and has instructed workshops on using analytics to improve student outcomes at regional and national conferences. He was awarded best presenter at the 2012 California-AIR Conference. He received his BA in mathematics from the University of Texas at Austin and MEd in higher education from the University of Hawaii at Manoa.
Serge Herzog is Director of Institutional Analysis at the University of Nevada, Reno (USA), and Consultant for the Center of Research Design & Analysis, University of Nevada, Reno, and holds a PhD in International Technology Analysis and Management from the Joseph Korbel School of International Studies at the University of Denver (USA). Dr. Herzog has authored chapters on the topic of predictive modeling in New Directions for Institutional Research, has served as a consultant in this area for both community and 4-year colleges, has taught workshops on predictive analytics for the Association for Institutional Research (AIR), and has been recognized as 'best paper' presenter at four regional AIR conferences in recent years.